The aim of this article was to explore the experiences of insider researchers and to draw comparisons between that role and the role of the educational developer, noting in particular the ambiguity of an ‘in-between’ existence that is common to both roles. The article illustrates how five aspects of insider research: proximity, multiple roles, internal politics, ethics and voice, may enable these tensions to be viewed from a different perspective. The author concludes that both insider researcher and educational developer are required to adopt a balancing act to function effectively and constantly need to reflect on their position to maintain the validity of their activities.